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More info on SWFObject
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Macromedia Flash OBJECT and EMBED tag syntax
Flash OBJECT and EMBED tag attributes

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<object classid="clsid:D27CDB6E-AE6D-11CF-96B8-444553540000" width="240" height="180"
	codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0">

	<param name="movie" value="../flash.swf" />
	<param name="autoplay" value="false" />
	<param name="loop" value="false" />
	<param name="cache" value="true" />
	<param name="scale" value="aspect" />
	<param name="quality" value="High" />

	<object type="application/x-shockwave-flash" data="../flash.swf" width="240" height="180">

		<param name="autoplay" value="false" />
		<param name="loop" value="false" />
		<param name="cache" value="true" />
		<param name="scale" value="aspect" />
		<param name="quality" value="High" />

	</object>
	
</object>