More info on SWFObject
Idem at Adobe
Open Window JavaScript
Macromedia Flash OBJECT and EMBED tag syntax
Flash OBJECT and EMBED tag attributes

Download this Flash Video page

More about the JW Flash player here

With Adobe Flash Player 9.0 and higher, instead of a .flv (Flash video) file, you can also use a .m4v (H.264/AAC) file. Any movie you now create & export in QuickTime or iMovie can be used.
Changing .m4v to .flv will also work.

Mac users should install Perian to play .flv files in QuickTime Player.
Windows users should download the stand-alone FLV Player or PlayFLV, a Windows Media Player plug-in.

<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="292"
	codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0">

	<param name="src" value="../anpplayer.swf?file=../AlainBashungMalaxe.flv&autostart=true" />
	<param name="autoplay" value="true" />
	<param name="loop" value="false" />
	<param name="cache" value="true" />
	<param name="scale" value="tofit" />
	<param name="allowfullscreen" value="true" />

	<object type="application/x-shockwave-flash"
		data="../anpplayer.swf?file=../AlainBashungMalaxe.flv&autostart=true"
		width="480" height="292">

		<param name="autoplay" value="true" />
		<param name="loop" value="false" />
		<param name="cache" value="true" />
		<param name="scale" value="tofit" />
		<param name="allowfullscreen" value="true" />

    </object>
	
</object>